Aster Agency

Strong media relationships are step one. Results are step two. Here’s what meaningful media relations actually delivered this year, from an exclusive in WWD to Wall Street Journal quotes, and why that coverage matters to your board.

Media can’t resist a disconnect, and your competitors can’t copy your data. Here’s how proprietary survey research becomes an entire campaign instead of a single report, with two retail tech examples that turned one study into national coverage.

NRF 2026 drew more than 1,000 exhibitor booths and only a few hundred reporters. The math isn’t in your favor. Here’s why media meetings have gotten so hard to land, and what actually moves you to the top of a journalist’s list.

It’s hard to believe that 20 years ago, give or take, the way that we would communicate and connect […]

As PR professionals, it is critical to not only stay informed on what is happening in the news, but […]

When I sat down to write this blog, you can imagine that there were probably 100 different angles I […]

For this month's audio blog, Ketner Group CEO and president Catherine Seeds explores department stores, including their glory days, […]

At a time when everyone is looking for the next big trend to latch on to, it can be […]