Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
You Just Received Great Media Coverage. Here’s How to Make the Most of It.
by Jeff Ketner
March 11, 2025
When we receive good news, our first inclination is naturally to share it with others. And the same thing […]
Building Thought Leadership in AI for Digital Wave Technology
by Jeff Ketner
January 7, 2025
How can a PR agency and client work together to build thought leadership and drive market awareness in the […]
How to Get the Most Out of Trade Show PR
by Jeff Ketner
September 9, 2024
Labor Day unofficially marks the end of vacation season and a return to normal schedules, after slowing down just […]
AI and Retail Tech PR: Three Things to Remember
by Jeff Ketner
June 11, 2024
It’s hard to believe that today’s AI revolution started only 18+ months ago. That’s when OpenAI publicly released ChatGPT, […]
Why PR Meetings Should Be Part of Your Trade Show Strategy
by Jeff Ketner
April 9, 2024
Trade shows are one of the best opportunities for retail tech vendors to meet with clients and prospects face […]
AI Upended the Retail Tech Landscape in 2023. What’s Ahead in 2024?
by Jeff Ketner
January 9, 2024
AI’s breakthrough year in 2023 was the retail technology equivalent of Taylor Swift’s Eras tour – a once-in-a-generation event […]
5 Things To Do Now To Prepare for NRF
by Jeff Ketner
September 12, 2023
I’m writing this blog during the hottest summer on record, and like you, I’m dreaming of cooler weather, football […]
3 Reasons Why Speaking and Awards Should Be Part of Your PR Strategy
by Jeff Ketner
July 11, 2023
Texans love their H-E-B. The beloved grocer was recently named the Ultimate Texas Brand by Texas Monthly readers, who […]
My Interview With Barbara Walters
by Jeff Ketner
April 10, 2023
The death of legendary broadcast journalist Barbara Walters in December marked the passing of one of the most influential […]