Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Achieving Workplace Success With a Collaborative Culture
by Mikaela Cannizzo
July 30, 2019
No matter the industry or the size of the company, when employees come to work, they want to feel […]
Omnichannel Options for Austin Shoppers
by Mikaela Cannizzo
May 7, 2019
Exploring Omnichannel at The Domain When looking for a new place to live after I graduated college, proximity to […]
A Day in the Life of an Account Coordinator at Ketner Group
by Mikaela Cannizzo
April 2, 2019
Nine months ago, I acquired a new title: Account Coordinator. No longer a student or an intern, I wasn't […]
Storytelling Is for PR Too
by Mikaela Cannizzo
February 28, 2019
As someone who majored in journalism, telling full and complete stories inverted pyramid style is practically ingrained in me. While […]
The Holiday Season Is Upon Us: Top Retail Trends in 2018
by Mikaela Cannizzo
December 18, 2018
As the year comes to an end, retailers have one thing on their minds: maximizing the peak shopping season. […]