Aster Agency

Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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Spooky and Uncertain Times: Halloween 2020

Spooky and Uncertain Times: Halloween 2020

by Greg Earl

October 16, 2020

When you rest your heavy October eyes, what do you see? Smiling jack o’ lanterns? Casper the Friendly Ghost? […]

Skeleton Excited for Halloween

Halloween Retail Is Expecting Another Graveyard Smash This Year

by Greg Earl

October 30, 2019

Do you feel that chill in the air? Have you felt uneasy, constantly looking over your shoulder feeling a […]

Motivational posters and slogans

A Day in the Life of a Senior Account Executive at KG

by Greg Earl

August 15, 2019

Content Development Tips

The Write Way: Writing Tips to Get in the Content Development Zone

by Greg Earl

April 17, 2019

As many will say on a Monday when they can’t seem to speak correctly and need their morning coffee, […]

All Is Fair in Love and Retail

by Greg Earl

February 14, 2019

Valentine’s Day is upon us and love is in the air at Ketner Group. Some of us will be […]

Grocery Fulfillment: A Curbside Chat with Greg and Jeff

by Greg Earl

December 4, 2018

OK, we’ll admit it -- the KG team likes to eat. And we have several very cool clients in […]

Shop if You Dare: Spooky Halloween Data and a Premonition of the Holiday Season

by Greg Earl

October 31, 2018

Today’s the day we’ve all been waiting for, ghouls and goblins alike. Children are trick-or-treating, parents are eating their […]

Investigating: Ketner Group Communications’ Growth

by Greg Earl

October 22, 2018

INVESTIGATION CONDUCTED BY: Private Investigators on the Hunt for PR Justice A lot of great news has been coming out […]

Retail Pop-Ups are Popping Off

by Greg Earl

July 20, 2018

Pop-ups are everywhere these days. What once started as an occasional, opportunistic trend has blown up to become an […]