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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.

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I'm All Ears: A Podcast Beginner's Guide

I’m All Ears: A Podcast Beginner’s Guide

by Amanda Reed

August 1, 2019

On any given day of the week, whether commuting to work, folding laundry or walking the dog, chances are […]

4 Weddings and a Bridal Shower: A Look at How the Wedding Registry Has Changed

4 Weddings and a Shower: A Look at the Wedding Registry

by Amanda Reed

June 25, 2019

It’s been a month since our very own Stacy became a Mrs. As all good coworkers do, we threw […]

Consider the Cost: Why Free Shipping is a Shared Expense

Consider the Cost: Why Free Shipping Is a Shared Expense

by Amanda Reed

April 9, 2019

Free shipping is basically expected nowadays. When shopping online, you may be caught off guard if you see a […]

B2B Social Media

Back 2 Basics with B2B Social Media

by Amanda Reed

January 29, 2019

B2B marketing is intricate and complex. Your company’s product or service evolves as the end-user’s needs change. The messaging […]

Same Us, New Look

by Amanda Reed

December 6, 2018

Notice anything different? If making changes to our online presence was a haircut, we didn't get just a little […]

Flashback (Black) Friday

by Amanda Reed

November 20, 2018

Working at an agency where I can obsess over retail, I’ve started appreciating the impact it has on my […]

A New Mom’s Take on Amazon

by Amanda Reed

July 30, 2018

Almost two weeks have passed since Amazon’s most successful Prime Day yet, and between then and now, you’ve likely […]

An Austinite’s Take on the New Amazon Books Store

by Amanda Reed

April 17, 2018

I’m a big book nerd. When I was younger, I told my parents I wanted to be a librarian […]

Get to Know Our New Senior Account Executive: Amanda Reed

by Amanda Reed

March 13, 2018

Hi everyone! My name is Amanda Reed and I’m thrilled to join the Ketner Group team as a Senior […]