Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Landing the Pitch: Five Tips for Media Pitching In 2022
by Mariana Fischbach
February 22, 2022
In some ways, the core of the pitch has remained the same, in other ways, the nature of the media pitch has drastically changed. To continue to succeed in today’s media landscape, we’ve put together key tips for media pitching in 2022.
Three Media Relations Lessons From This Past Year: Personalize, Differentiate and Foster
by Mariana Fischbach
May 11, 2021
We're more than a year into the pandemic and the media relations landscape has evolved with the changing times. […]
Answering the Age-Old Question: How Does PR Drive Leads
by Mariana Fischbach
February 9, 2021
A Ketner Group Communications client case study “How does earned media coverage correlate to sales and help drive leads?” […]
Austin Startup Week: Planning for Startups, Take Two
by Mariana Fischbach
September 21, 2020
This year, Ketner Group Communications is thrilled to participate in two Austin Startup Week panels! For the first year, […]
Ketner Group Communications Named to 2020 PRNEWS Agency Elite Top 100 List
by Mariana Fischbach
September 1, 2020
AUSTIN, Texas – Sept. 1, 2020 – Ketner Group Communications, a public relations, marketing and communications firm helping innovators […]
The Media Training Playbook
by Mariana Fischbach
June 29, 2020
Every organization needs to make big decisions about their media relations approach. You must determine who within your organization […]
How to Launch a Media Relations Program: SoGal Webinar Recap
by Mariana Fischbach
May 26, 2020
This past month, Ketner Group president Catherine Seeds and I had the pleasure of hosting a media relations strategy […]
CMOs and Media Relations: A Symbiotic Relationship
by Mariana Fischbach
April 22, 2020
It’s quite possible that chief marketing officers (CMOs) have had to answer the following question countless times; “do we […]
Media Interviews: Best Practices for Spokespeople
by Mariana Fischbach
March 2, 2020
If your company has ramped up its public relations and marketing program, chances are, your company has been asked […]