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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Media Relations in 2026: Fostering Genuine Relationships Can’t Be Automated
by Matthew Boncosky
July 30, 2026
Our relationships with journalists are the one thing that no tool can fake. Here’s a look at what really matters when it comes to managing a media relations program in 2026.
Get To Know Matthew Boncosky, Ketner Group’s New Account Coordinator
by Matthew Boncosky
December 13, 2023
Hello everyone! My name is Matthew Boncosky, and I’m the latest and greatest member to join the Ketner Group […]