Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
“Retail Re-Emergence” in a Post-COVID World
by Aidan Griffin
September 2, 2020
For the August 2020 edition of our KG Connects webinar series, we hosted internationally known retail experts Manolo Almagro […]
The Future of B2B Media
by Aidan Griffin
July 21, 2020
The future of B2B media is a topic worthy of a book. It’s a huge industry with a lot […]
The Future of Journalism
by Aidan Griffin
May 20, 2020
The future of journalism will be defined by two parallel forces: algorithms and trust. Online media has been in […]
Coronavirus Puts the Focus Back on the Basics
by Aidan Griffin
March 24, 2020
Like nearly anyone offering a few words of reflection on the Coronavirus phenomenon, I’m far from an expert on […]
Spring Training Routines Aren’t Just for Athletes
by Aidan Griffin
March 19, 2019
I grew up a diehard sports fan in Boston. Spoiled rotten by now, the city's motto in those days […]
7 Steps to Successful LinkedIn Marketing
by Aidan Griffin
September 26, 2018
In recent weeks, we’ve explored how to develop a content strategy, how to set up a social media program […]
Tips for Developing a Content Strategy
by Aidan Griffin
September 11, 2018
Blogs! Social media! Whitepapers! Webinars and email newsletters! These are only some of the content marketing tactics that hold […]
Coworking in Dublin
by Aidan Griffin
April 12, 2018
As a remote employee, I’ve found a lot of ways to keep myself on a regular schedule, focused on […]
What You Need to Know about Working Remotely Abroad
by Aidan Griffin
February 23, 2018
Last August, I penned a blog about my recent move to Ireland and my excitement both personally and professionally, […]