Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Ensuring Everyone Has a Voice in Communications: Creating a DEI Committee
by Jenna Jordan
October 25, 2022
Many of us can remember the social unrest that occurred in May and June 2020. George Floyd’s murder not […]
Sensory Marketing: A Retailer’s Friend or Foe?
by Jenna Jordan
June 17, 2020
It’s a no brainer that emotions influence buying behavior. Advertisers use tactics daily to grab our attention and drive […]
One-Day Shipping and More: Retail News From Q2
by Jenna Jordan
July 2, 2019
As July begins, summer shopping continues with vacations and parties on the agenda. But has the retail news that […]
Retail Technology News Roundup: Q1 2019
by Jenna Jordan
May 2, 2019
At Ketner Group, our year always starts off with a deep dive into the latest retail technology trends at […]
A Day in the Life of an Assistant Account Executive
by Jenna Jordan
April 11, 2019
When hearing the phrase “a day in the life,” it’s impossible for me not to think about the Beatles […]
Beat the Blues on Blue Monday
by Jenna Jordan
January 18, 2019
You may not have heard of “Blue Monday,” but you’ve definitely felt it. Declared the most depressing day of […]
In Defense of the Supermarket
by Jenna Jordan
August 15, 2018
It’s expected that by 2022, 20% of all grocery sales will come from online shoppers. And with 70% of […]
International House of Branding
by Jenna Jordan
June 12, 2018
IHOP is changing its name. Last week, the company tweeted (from its updated handle), “For 60 pancakin’ years, we’ve […]
Online Privacy: Opting Out is Not an Option
by Jenna Jordan
March 2, 2018
Sharing personal information often feels like today’s digital currency. By opting in and giving away details like an email […]