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Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
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Customer Announcement Strategy: Everything to Do Before Hitting Send
by Abby Nelson
June 8, 2026
A customer announcement is worth celebrating, but it isn’t automatically worth a wire release. Here are the four things to work through before you hit send.
Coffee, Pitches, and Taylor Swift: A Day in the Life of a Remote AE
by Abby Nelson
October 27, 2025
In my past three years at Ketner Group, I’ve seen season-after-season of what PR entails, and I’ve come to […]
Getting the Media 411 From CMSWire’s Dom Nicastro
by Abby Nelson
June 23, 2025
Media professionals are often behind the scenes and telling the stories of others, so it’s a joy to flip […]
Get To Know Abby Nelson, Ketner Group’s Newest Account Coordinator
by Abby Nelson
July 5, 2023
Hello readers! My name is Abby Nelson, and I am a brand new full-time member of Team Awesome. Once […]