Aster Agency
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Why to Hire a Retail Tech PR Agency
by Adrienne Newcomb
January 11, 2022
When speaking with prospects and new clients in the retail technology industry who have previously worked with a PR […]
Analyst Relations 201: Briefings and Beyond
by Adrienne Newcomb
April 12, 2021
Earlier this year, Kirsty laid out the basics of analyst relations for B2B tech companies. Today, we're going to […]
Ketner Group NYC Is Alive and Well
by Adrienne Newcomb
November 17, 2020
As I write this, the U.S. is on edge. But we've come to know this feeling well in 2020. […]
Retail Evolution 2020: Pandemic Edition
by Adrienne Newcomb
August 25, 2020
Like much of the U.S., non-essential retailers closed their doors in mid-March. The whispers returned and eventually reached a […]
The Five Steps to a Great Product or Business Launch
by Adrienne Newcomb
June 24, 2020
Unless you're Amazon, a new product or business idea probably doesn't start with a press release. And it probably […]
The When and Why of Press Releases, and Considerations for Today’s Normal
by Adrienne Newcomb
April 9, 2020
When it comes to tracking relevant industry news as a PR pro, it's important to read press releases in […]
Advertising Week New York: A Ketner Group Preview
by Adrienne Newcomb
September 19, 2019
With clients like Adlucent and PMG on our roster, Ketner Group understands advertising's role in today's retail market. For […]
NYC Retail Hits and Misses: Edition 1, Volume 2
by Adrienne Newcomb
August 6, 2019
A better title for this edition of "NYC Retail Hits and Misses" is "NYC Retail Hits and a Fix." […]
Four “Free” Ways to Use Media Coverage to Drive Leads
by Adrienne Newcomb
June 11, 2019
In the world of B2B PR, it's an age-old question, "How does media coverage drive leads?" But the better […]