Jeff Ketner

As senior advisor, I consult with our clients and team on strategy, content and media relations. I founded Ketner Group in 1990, and the agency operated under that name until 2026. I’ve had the privilege of seeing my longtime business partner and friend Catherine Seeds take over leadership of the business as it continues to thrive with a fresh brand, a sharp focus on client success and a high-energy, whip-smart team that’s a joy to work with.

I’m a writer and storyteller who loves connecting the dots between the forces shaping society (AI, technology, consumer trends and more) and figuring out how these impact our clients — and ultimately, the strategy, media pitching, content and marketing strategies we deliver. In my role as senior advisor, I get to focus on the things I do best and maintain long-term client relationships — perfect at this stage of my career.

I graduated from the University of Texas with a degree in English in 1975. I worked as a writer and editor for local and regional publications before joining a technology PR and marketing agency, then ultimately starting my own firm. We’ve been focused on the intersection of technology and retail now for more than 25 years, and it’s the most dynamic, fast-paced and rapidly changing business segment around. Along the way, we’ve had the privilege of working with some of the best clients in the business, from high-growth startups to the giants of the industry.

Today I enjoy the best of two worlds — working part time while spending a lot more time with family (especially our grandkids) and friends. I’m still figuring out what it means to be semi-retired, but getting better at it.