Amanda Reed

As a senior communications specialist, I focus on media relations and thought leadership, helping our clients share insights and stay top-of-mind in a fast-moving retail landscape.

My teammates describe me as someone who loves finding the story behind the story, connecting the dots and figuring out the most effective way to tell it. I’m exceptionally detail-oriented, which is why many were surprised when I received a diagnosis of inattentive ADHD in my late 30s. I now have a greater awareness and appreciation for my daydreaming tendencies and how that “superpower” leads to creativity and hyperfocus when it comes to telling a story more clearly.

In hindsight, it makes sense that I’ve built a career around storytelling. If you had asked elementary-age Amanda what she wanted to be when she grew up, my answer was always “a librarian.” Now look at me: collecting and curating stories, just not through rows and rows of books. I majored in journalism, completed marketing and photography internships with Texas Monthly and WACOAN magazines, and supported media relations as an intern with American Football Coaches Association.

After graduating from Baylor University, I worked in marketing at an engineering firm and then moved into the fintech world, where I project-managed a creative team of copywriters and graphic designers. I joined Ketner Group in 2018, stepping away for a few years to pursue a few entrepreneurial projects, and I’m so happy to be back in this PR world.

Outside of Aster Agency, I’m raising two little girls with my college sweetheart. I also help families plan memorable Disney vacations as a travel advisor!