Aidan Griffin

I’m an experienced communications specialist who has spent nearly 15 years helping tech-driven companies tell clear, compelling stories about what they do and why it matters.

I’m an organized and careful strategist and writer with a penchant for thinking outside the box and taking a few calculated risks to raise the ceiling without risking a lower floor. People usually describe me as direct, thoughtful and pragmatic, with a strong instinct for what will actually resonate outside the self-indulgences of our echo chambers. I believe simplicity, efficiency, transparency and respect are the driving forces of every good comms program and relationship.

I first joined Ketner Group in 2016 as a senior account executive and grew into a director role, working across retail, data and emerging technology clients. After nearly five years at the agency, I left to consult independently and later ran U.S. communications for a global AI platform while working remotely around the country.

Outside of work, I spend as much time as I can with my wife and two-year-old son, exploring the coasts and backwoods of New England in summertime and the jungles of Costa Rica during the winters. I’m an avid Boston sports fan and golfer, and do my best to stay young on the softball field.