Year: 2013
Aster Agency thoughts on modern commerce communications, PR and marketing strategy, and navigating an evolving media landscape.
Digital Darwinism: Winning with the best of digital and physical
by Ketner Group
December 19, 2013
Initial November sales results were better than many feared, and digital commerce led the way, outpacing sales growth in […]
5 Tips for Getting Your Audience to “Spread the Word”
by Ketner Group
December 12, 2013
Originally appeared on PR Soup I have to start this post off by coming clean: I sit on the […]
Thanksgiving 2013 Deep Discounting Is Myth Among Retailers, As Black Friday & Cyber Monday Show Little Broad Promotional Pricing: Report
by Ketner Group
December 5, 2013
Deep storewide discounts on Black Friday and Cyber Monday may be a popular myth propagated by big U.S. retailers, […]
The SEO Apocalypse – How to Survive Google’s Massive Encryption
by Ketner Group
November 26, 2013
In the marketing world, SEO has been a key investment for brands and companies hoping to boost visibility online. […]
Black Friday Discounts May Be an Illusion
by Ketner Group
November 26, 2013
More than ever, Black Friday shopping could be a cat and mouse game between retailers and consumers. “Retail theater,” The […]
PR Crisis Management: Always Be Prepared
by Catherine Seeds
November 15, 2013
Over the past several months, my Netflix account and I have been BFF’s. After listening to my colleagues go […]
Google+ and B2B: Drink the Kool-Aid
by Ketner Group
October 23, 2013
Let’s say you’re training to be the next Sanya Richards-Ross and you’ve got a track meet next spring that […]
Don’t Fall Behind in PR: Four Steps to Raising Your Company’s Media Profile
by Jeff Ketner
September 26, 2013
Fall is finally here. After 40 days of 100°-plus weather in Austin this summer, the temperature is dipping into […]
“Scandal” Inspiration, Judy Smith Speaks on Navigating the Business of Success
by Ketner Group
September 17, 2013
Last week I had the pleasure of listening to Judy Smith speak. You might be familiar with Smith if […]