Strategic Comms for Modern Commerce
Two decades of exclusive focus.
Partnerships built to last.
You Deserve a Partner Who Already Speaks Your Language
You've been here before: explaining enterprise technology and the retail ecosystem to another agency, managing their learning curve, wondering if this PR investment will finally move the needle.
It doesn't have to be that way.
For two decades, we've worked exclusively with companies building the technologies that transform the buying experience.
We understand your business, speak your language, and integrate seamlessly with your team, not as a vendor to manage, but as strategic partners who deliver meaningful results while making your job easier.
No ramp-up time. No hand-holding. Just expertise, execution, and partnerships built to last.
Strategic Communications Built on Modern Commerce Expertise
For two decades, we've focused exclusively on the retail technology ecosystem.
Executive-Level Partnership
You work directly with senior strategists on every account. We think strategically about your business, provide honest counsel (even when it means recommending you wait to take action or or pursue a different approach first), and operate as true partners, not order takers.
Senior Expertise, Startup Speed
You get the strategic depth of a large agency with the agility of a boutique. We pivot quickly when priorities shift, respond to urgent needs on the same day, and integrate seamlessly with your team without layers of bureaucracy that slow everything down.
The Connector Advantage
Our decades in the retail technology industry mean we have relationships everywhere. We connect you with the right journalists, analysts, and influencers. But we also open doors to partnership opportunities, investor introductions, and speaking engagements that create business value.
Deep Retail Tech Knowledge
Over 20 years exclusively focused on retail technology means we speak your language from day one. Supply chain, payments, loyalty, omnichannel, composable commerce: we understand your market, competitors, and challenges without lengthy onboarding.
The Modern Commerce Ecosystem
From backend to basket, we understand every stage of the buying experience.
Modern commerce isn’t just about the point of sale or emerging channels—it’s the complete ecosystem of technology that is transforming how people buy.
We understand how the purchase process shifts through established channels like in-store to emerging channels like AI. And we don’t need ramp-up time to understand complex technologies like composable or agentic AI.
From point of production to point or purchase, we're experienced in the full buying journey.
Trusted By Market Leaders
The Industries We Serve
Our modern commerce expertise spans retail, hospitality, and the enterprise technology powering these industries.
No matter your vertical, we understand the unique challenges, competitive dynamics and customer expectations shaping your market.
No Ramp-Up Time,
No Hand-Holding
Whether you're building AI-powered personalization platforms, optimizing supply chains, revolutionizing payment technology, or creating composable commerce solutions, we speak your language from day one.
No lengthy onboarding. No educating your agency about enterprise technology and the retail ecosystem. Just expert partnership from people who've spent two decades in this space.
How PR Delivers Bottom-Line Results
It's a question we hear often. Here's the short answer.
Strategic communications isn't a standalone tactic. It's a multiplier for everything else you're doing.
When your executives land a byline in a trade publication, that's content your sales team can share with prospects. When an analyst includes you in their report, that's credibility that shortens your sales cycle. When you win an industry award, that's validation that supports every conversation your marketing team is having.
We think about PR as an ongoing top-of-funnel strategy that feeds the rest of your marketing engine, building the awareness, credibility, and thought leadership that make all your other efforts more effective.
Build Visibility
Media relations, analyst relations and thought leadership that put your company and executives on the map.
Establish Credibility
Awards, speaking opportunities and third-party validation that give prospects confidence.
Accelerate Sales
Strategic content and coverage that speeds up deal cycles and increases deal size, giving your sales team the credibility they need to close faster and bigger deals.
Strengthen Retention
Customer storytelling and ongoing visibility that reinforces why clients choose you.
Attract Talent
Thought leadership and industry recognition that makes top candidates want to work for you, turning your PR into a recruiting advantage.
We Understand What You're Up Against
Marketing leaders at retail technology companies face unique pressures. We've spent two decades working alongside them.
Modern commerce is complex. It’s an ecosystem spanning product development to supply chain management to checkout and post-purchase engagement that most agencies don't understand.
So you end up explaining enterprise technology and the retail ecosystem, managing their learning curve, and watching competitors gain visibility while your agency is still getting up to speed.
You need a partner who already understands the end-to-end commerce ecosystem deeply enough to operate independently from day one.
That's exactly why we're here.
For over two decades, we've focused exclusively on modern commerce. Many of our client relationships span more than a decade; in fact, client contacts often bring us to their next company. The journalists we pitch have known us for just as long. And we've been recognized by PR Daily, Ragan and PRNEWS as one of the industry's top boutique retail technology agencies.
We don't need to learn your industry. We've been living in it.
Agency Elite Top 100
20+ Years
Retail technology focus
Top Places to Work (3 consecutive years)
5+ Years
Average client relationship
Top Places to Work (3 consecutive years)
How We Work With You
No lengthy onboarding. No learning curve.
Just strategic partnership from day one.
01.
We Learn Your Goals
We start by understanding your business, your competitive landscape and what success looks like for you. We ask smart questions, assess your current visibility and give you honest recommendations on where to focus.
02.
We Become Your Team
Once we're aligned, we integrate seamlessly with your marketing function. We work alongside you, learn your rhythms and processes, and operate as an extension of your team. You get senior-level strategic thinking that doesn't require hand holding.
03.
We Deliver Meaningful Results
We execute the strategic communications work that builds visibility, establishes credibility and supports your business goals. Along the way, we provide ongoing counsel, adapt to your evolving needs and stay focused on outcomes that matter.
What We Do
Strategic communications services designed for ongoing partnership and measurable impact.
Real business outcomes like successful funding rounds, increased sales conversion, and improved brand awareness require consistent strategic effort and sustained visibility. That's why we build long-term partnerships that drive measurable impact.
PR and Media Relations
Media relations, analyst relations, executive positioning, speaking opportunities and awards programs. The visibility and credibility that put your company and leaders on the map.
Content and Storytelling
Press releases, bylines, blog content, research surveys, long-form content and social media. Strategic content that supports your goals and resonates with your audiences.
Strategic Marketing Partnership
Integrated marketing communications, campaign planning and execution and ongoing strategic counsel. For teams that need more than PR and want a true extension of their marketing function.
Why Clients Stay
Decades of Trust. Recognized Everywhere That Matters.
"Ketner Group is a strategic, thoughtful partner. We have a complex business that relies heavily on content and thought leadership. Ketner crafts and executes a PR strategy that translates to meaningful gains in both quantity and quality of media coverage. Beyond their expertise, the entire team demonstrates a commitment to helping us accomplish our goals."
Kenny Juskowiak, Global Head of Product Marketing, NielsenIQ (NIQ)
"Ketner Group gets retail. Not surface-level familiar, but genuinely embedded in the industry, which means they understand our space. The results show up in the numbers: consistent SOV that outpaces our competitors. That sustained presence creates a real halo effect with our buyers and feeds AEO, which matters more every quarter."
Sarah Cascone, CMO, Appriss Retail
"Ketner Group brings something rare to retail PR: they understand the industry, not just the press. It is this industry depth that sets them apart. They speak the language of retail technology with genuine fluency, which gives them the ability to connect the right story to the right audience at the right time."
Greg Buzek, President and Chief AI Orchestrator, IHL Group
"What truly sets Ketner Group apart is their ability to put us in front of the right people at the right time. If you're a retail tech organization looking for a PR partner who truly understands the landscape and knows how to move the needle, Ketner Group is the team you want in your corner."
Doug Weich, Founder and Chairman of Sophelle and Connector for the Retail AI Council
Coverage That Matters
Strategic Communications That Drive Business Outcomes
Visibility drives valuation. Credibility shortens sales cycles. Market positioning attracts partnerships. Strategic communications delivers all three.
Support Funding and Growth
When investors research your company, they find credible coverage that positions you as a market leader. Media visibility and analyst recognition directly influence valuation conversations.
Enable Sales Teams
Your sales team uses coverage as leave-behinds. Prospects say "we've been seeing your name everywhere" before you even pitch. Credibility shortens sales cycles and increases deal size.
Build Competitive Positioning
Instead of watching competitors dominate the conversation, you become the recognized expert. Conference invitations, partnership inquiries, and recruiting advantages follow.
A Few Things Worth Knowing
We focus on long-term retainer partnerships because strategic communications takes time to build momentum. If you're looking for a one-off campaign or a guaranteed placement in a specific publication, we're probably not the right fit.
What we can promise: senior-level expertise on every account, honest strategic counsel focused on what will actually move the needle, and a team that integrates so seamlessly you'll forget we're not down the hall. You won't spend your time managing us or explaining modern commerce basics. We've been living in this space for over two decades.
PR is a marathon, not a sprint. If you're ready for a partner who will be with you for the long run, we should talk.
Not Ready To Talk Yet?
Read Client Stories
Real results for modern commerce companies. Explore how we've helped clients build visibility, establish thought leadership, and achieve their business goals.
Stay Connected
Our monthly newsletter delivers insights on modern commerce trends, communications strategy, and what's working in PR right now.